01
AI ad production
Trigger
Performance dip or new campaign launch
AI step
Generate ad variants from brand kit + prior winners
Human review
Creative director approves before publish
Output
Variants push to Meta Ads with correct naming + targeting
All industries
Industry
DTC & Retail
Demand forecasting, dynamic pricing, ad production, and customer intelligence on top of Shopify, Amazon, and your fulfillment stack.
01Operating reality
What the work usually looks like.
A multi-channel DTC operation selling on Shopify + Amazon + maybe Etsy or TikTok Shop. Pricing is set quarterly and stays flat through demand spikes. Creative production is a bottleneck in front of paid social. Inventory drift between channels causes fulfillment errors.
Typical systems we sit overShopifyAmazon SP-APIShipStationStripeKlaviyoMeta AdsGoogle Merchant Center
02Bottlenecks
Where we tend to find the constraint.
- Creative team unable to keep up with paid-social demand for ad variants
- Pricing that's right at quarter-start and wrong by quarter-end
- Stockouts on hero SKUs because no one watches the numbers daily
~30%
of merch-team hours we typically see lost to reconciling cross-channel inventory state between Shopify and Amazon at quarter-end, before any pricing or restock decisions get made.
03Workflows we ship
What we typically build for operations like yours.
02
Per-SKU demand forecast
Trigger
Daily refresh
AI step
Forecast 30-day demand per SKU per channel
Human review
Merchandiser approves reorder triggers
Output
POs drafted in inventory system; awaiting placement
03
Dynamic pricing
Trigger
Elasticity signal or competitor change
AI step
Propose new price within configured autorange
Human review
Merchandiser approves anything outside autorange
Output
Pricing commits to Shopify / Amazon with audit row
04
LTV + churn segmentation
Trigger
Weekly cohort cycle
AI step
Score customers on LTV + churn risk
Human review
Marketing approves which segments get campaigns
Output
Lists push to Klaviyo with campaign assignments
04Why HITL matters here
Where the human gate goes, specifically for this industry.
Brand integrity and pricing decisions don't survive autonomy. Creative leads approve every ad before publish. Merchandisers approve pricing changes outside a tight autorange. Marketing picks which AI-flagged segments actually get a campaign.
Sample approval surface
Subject
SKU SHIRT-NAVY-M oversold by 12 units across Shopify + Amazon, 4 fulfillment routes
Flagged- Shopify shows 8 in stock
- Amazon FBA shows 0
- Backorder + air-ship + reroute + cancel each have different margin impact
Merchandiser
05Reference builds
Related work we’ve shipped.
DTC & Retail · 2024
AI Video Ad Production
Sits over Meta Ads + Drive + your creative team
13-state production pipeline; weekly ad output 5×
Read the case →DTC & Retail
AI Commerce Operations
Sits over Shopify + Amazon + your fulfillment stack
Multi-channel sync; pricing tuned per-SKU per-day
Read the case →Next step
Have an operation in this shape?
We'll start with a 2-week Discovery against your real systems. If we're not a fit we'll say so on the call and point you somewhere useful.